What is the Best Way To Grow Your Social Media Audience in this Pandemic?

Grow Your Social Media Audience


Ad posting on Facebook is another way to boost your enterprise. Many startups and businesses rely on Facebook ads to promote their business. The only things needed for making a Facebook ad are an attractive image, an ad copy, and a short description of your startup or brand.

  • Your users only focus on the image first; therefore, you should choose an impressive image for your ad.
  • The next step is to make an ad copy. Make a short ad copy that catches a user’s attention immediately. This is the main thing that can get users to come to your page.
  • The next step is an ad copy. Make a short ad copy that catches a person’s attention instantly. Ad copy is the main thing that can get the audience to visit your page.
  • While creating a Facebook ad, make sure you specify the locations, age, gender, and the interests of your target audience. In this way, your ad will not go to waste and it’ll only reach the people you want your ad to reach.
  • 90% of users only discover businesses or brands through Facebook advertisements. Therefore, Facebook ads are also an essential part when it comes to targeting your audience.


A well-written text is an essential factor for engagement with the audience. But graphics are just as necessary when it comes to promoting your startup. Including graphics in your content is very important because of the following reasons:

  • An image is the first thing that catches a user’s attention. An attractive image will make the user stop scrolling and take a look at the content. On Facebook, a post with an image results in 2.3 times more audience engagement.
  • Advertise your business or brand on social media pages according to the topics. For example, if your business is related to food, beauty, or travel, you should promote it on Instagram.
  • Break your content in between with graphics regularly. Insert a picture after every 75 to 100 words of your post, as this results in a double amount of shares.


Keep in mind your audience’s problems and concerns while posting on Facebook, Instagram, or Twitter.

If your business has not been affected in any way by COVID-19, that doesn’t mean that other companies are also unaffected by COVID-19. Think of what you’re saying and how the public is going to react before posting anything. Do not brag about your brand or post anything offensive. Think twice before posting something on social media. Share your sympathies and urge people to stay at home, as this will leave a good impression on the public, and they’ll praise your company.


Send emails to your followers containing newsletters and keep them up-to-date to keep them engaged with your enterprise or brand. Create a Facebook lead ad, as it is beneficial in promoting your startup.

With Facebook lead ads, you can do the following things:

  • Stimulate interest regarding the content among users
  • Find the public to remarket in the future.
  • Increase the number of leads and signups for email newsletters.
  • Promote anything relevant to your brand or company to your audience and encourage them to subscribe to it. Just like the way fitness-related brands and companies ask their audience to subscribe to some fitness training program.

You should keep in mind a few things:

  • Always ask for less data while making a lead gen form. Users are not big fans of filling up lengthy forms. Therefore, it is most beneficial if you only ask two things: their email address and their name.
  • Send a welcome newsletter to the consumers who have applied so that they think you catch up with them right after with content affiliated with your campaign.


Re-marketing campaigns can be beneficial for many brands these days as due to the reason that people are at home nowadays, browsing has risen tremendously. Now is the best time for websites to connect with old buyers and guests on your website. Give them a special offer which they can’t refuse and will eventually end up shopping from your website.

For businesses that have experienced widespread traffic after the coronavirus pandemic, this is the best way to interact and engage with clients and make money.

You can also test engagement custom audiences, with the help of which you can re-engage with the users who have visited your page.


These days, if your startup is facing difficulties and has slowed down, it is the best chance for you to test a new ad creative to collect the information that may be helpful for future campaigns.

Make a new ad to test new audiences. Test your new ad creative with a high-performing ad. Doing this will save your time-analyzing results as you’ll be comparing your results with an ad that you know is already performing very well for your brand or business.

Post Credits: